Bella Goldberg，德国柏林的设计师
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Bella Goldberg

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
May 8, 2019

贝拉是一名来自纽约的用户体验设计师，现在在柏林的创意领域蓬勃发展. 她致力于以用户为中心的设计，创造有意义和直观的体验. 凭借在品牌和标志设计方面的经验，贝拉了解不同用户的需求. 她的方法将用户动机洞察与无缝产品的迭代设计相结合. Adaptable to trends, she collaborates well with teams, focusing on impactful, empathetic user experiences.

User Interface (UI)Web UIUser FlowsVisual DesignWeb DesignLayoutWebsite RedesignMockupsWireframingWeb UXSaaS DesignSoftware as a Service (SaaS)Product DesignWeb App UIResponsive Web Design (RWD)

Portfolio

Work Experience

UX/UI/Product/Web/Brand Designer

2012 - PRESENT
Self-employed
  • 参与不同行业的多学科项目, including travel, kids, politics, photography, gaming, healthcare, and consulting.
  • 提供全面的设计工作，包括UX和UI设计, 提供无缝和用户友好的体验.
  • Gained brand, marketing, and print design skills, 提供从概念到执行的端到端解决方案.
  • 积极参加志愿者工作, 为各种社区和社会活动贡献技能和专业知识.
Technologies: Accessible Design, Adobe Illustrator, Adobe Suite, Figma, Adobe InDesign, Adobe Lightroom, Asana, Jira, Slack, Sketch, Wireframing, eCommerce, Professional Services

Head of UX

2021 - 2023
Gimmonix
  • 创新策略，统一复杂功能，提升平台价值主张.
  • 开发平台的视觉风格，并在语言和语气上与文案合作.
  • 指导一个设计师团队，提供指导并简化他们的职责.
技术:Adobe Creative Suite, Figma, Slack, Content Management Systems (CMS), Journey Mapping, Layout, UX Wireframes, Product Strategy, Landing Pages, Landing Page Design, Desktop, Design Systems, 转化率优化(CRO), Dashboards, UX Branding, Responsive Web Design (RWD), Website Redesign, Best Practices in Design, Business Intelligence (BI), Web App UI, Web App UX, Web App Design, Web Applications, Chatbot Conversation Design, SaaS Design, Data Visualization, Mockups, Newsletters, Blogs, Consumer Products, Rapid Prototyping, Wireframing

Product Designer

2019 - 2022
door2door
  • 率先设计了一个以消费者为中心的移动拼车应用程序，以满足B2C市场的需求.
  • 开发创新功能并增强现有功能，以改善用户体验.
  • 修改了应用程序的视觉设计，以显着增强可访问性和用户包容性.
  • 进行可用性测试，开发用户流程、原型和正在进行的用户体验研究.
Technologies: Lingo, Flinto, Confluence, Jira, Slack, Adobe Suite, InVision, Zeplin, Sketch, iOS, User Experience (UX), Android, Figma, Maze, Journey Mapping, Layout, UX Wireframes, Landing Pages, Conversion, Landing Page Design, Design Systems, 转化率优化(CRO), Website Redesign, Mobile, Best Practices in Design, Mockups, Newsletters, Consumer Products, Rapid Prototyping, Wireframing, Professional Services

Lead Product Designer

2018 - 2019
SmartAsset
  • 为公司的计费系统设计了整个UX/UI.
  • 与市场部密切合作，发展公司的品牌.
  • 与社论密切合作，为公司的社论设计信息图表.
  • 开发动画展示广告，并参与了许多与产品相关的项目.
  • 主持了一门关于设计思维的课程，向产品团队传授UX最佳实践.
  • 参与过许多与产品相关的项目.
Technologies: Adobe Suite, InVision, Sketch, User Experience (UX), Brand Design, Infographics, Design Thinking, Journey Mapping, Layout, Landing Pages, Conversion, Landing Page Design, Desktop, 转化率优化(CRO), Dashboards, UX Branding, Responsive Web Design (RWD), Website Redesign, Best Practices in Design, Business Intelligence (BI), Web App UI, Web App UX, Web App Design, Web Applications, SaaS Design, Data Visualization, Mockups, Newsletters, Blogs, Consumer Products, Wireframing, Professional Services

Lead UX/UI Designer

2014 - 2018
MediaRadar
  • 与产品团队密切合作，为基于web的客户端产品开发UX/UI设计.
  • 对所有内部网页进行了完整的UI重新设计，并制定了设计风格指南，将所有元素统一到一个MediaRadar品牌下.
  • 管理并组建了几个设计团队.
Technologies: Adobe Suite, InVision, Sketch, Web UX, User Experience (UX), Style Guides, Desktop, Design Systems, 转化率优化(CRO), Dashboards, Website Redesign, Best Practices in Design, Business Intelligence (BI), Web App UI, Web App UX, Web App Design, Web Applications, SaaS Design, Data Visualization, Mockups

UX/UI Designer

2012 - 2014
Play2Prep
  • 监督并负责iPhone和Android互动手机教育游戏的所有UX/UI.
  • 制作品牌及营销资料, including the company website, email, newsletters, marketing ads, and more.
  • 参与所有主要的、用户测试驱动的用户体验决策.
  • 在小型创业环境中工作，与产品开发和营销人员密切合作.
Technologies: Adobe Suite, User Experience (UX), 学习管理系统(LMS), Landing Pages, Conversion, Landing Page Design, Mobile, Best Practices in Design, Chatbot Conversation Design, Mockups, Newsletters

UI/UX Designer

2012 - 2013
McKinsey & Company
  • 将麦肯锡所有的国际办公室网站统一到新的主品牌下.
  • 为麦肯锡全球研究所的报告设计数据可视化，并为麦肯锡的定期更新创建设计.Com主页以匹配这些报告中的主题.
  • Worked on McKinsey & 公司的手机品牌，并为公司的手机应用程序图标开发风格.
Technologies: Adobe Suite, User Interface (UI), User Experience (UX), Landing Pages, Landing Page Design, Desktop, Design Systems, Responsive Web Design (RWD), Website Redesign, Best Practices in Design, Business Intelligence (BI), Branding, Data Visualization, Mockups, Newsletters

UI Designer | Art Director

2007 - 2012
Oberon Media (I-play)
  • 为多个平台的各种产品设计UI和视觉效果, 包括电子商务和游戏网站.
  • 负责公司新游戏平台的用户体验.
  • 管理和指导一个由初级设计师组成的远程团队.
Technologies: Adobe Suite, User Interface (UI), User Experience (UX), Landing Pages, Conversion, Landing Page Design, Desktop, 转化率优化(CRO), Website Redesign, Best Practices in Design, Mockups, Newsletters, Blogs, Consumer Products

Web/Graphic Designer

2006 - 2007
Silver Over Studios
  • 概念化并定义了金融客户网站的布局, medical, and mass media sectors.
  • 开发品牌标识和艺术指导的照片.
  • 为客户拍摄艺术指导的照片和手绘草图.
  • 为金融和银行领域的各种客户提供品牌和身份识别服务.
Technologies: Adobe Suite, Landing Pages, Landing Page Design, Desktop, Best Practices in Design, Branding, Mockups, Newsletters, Blogs, Professional Services
1999 - 2003

数字媒体学士学位

爱默生学院-美国马萨诸塞州波士顿

APRIL 2016 - PRESENT

响应式网站基础:使用HTML, CSS和JavaScript编写代码

Coursera

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