艺术总监|高级平面设计师
2023 - PRESENT
Toptal Clients
- 领导创新的社交媒体广告活动, 构思和执行视觉上引人注目的设计,始终超出客户的期望, 从而提高30%的参与度和品牌知名度.
- 提升多个高知名度项目的创意方向, 展示对设计趋势和新兴技术的敏锐眼光以及对市场动态的深刻理解,从而在竞争中保持领先地位.
- 设计公司的品牌形象, which includes logos, colors, typography, photography style, iconography, brand collaterals, and website UI.
- 将复杂的概念转化为视觉上令人惊叹和易于理解的图形, 在不同的平台上有效地传达品牌信息和产品特性.
- 创建故事板,编辑YouTube视频和Instagram视频, 并为Facebook设计了视觉上引人注目的社交媒体资产, Pinterest, Instagram, and X (Twitter).
技术:Adobe CC, Adobe Photoshop, Adobe Illustrator, Figma, Trello, Slack, Adobe InDesign, Canva, Jira, Digital Advertising, Social Media, Web UI, Wireframing, Color Grading, Color Theory, Video Editing, Storyboarding, Brand Identity, Instagram, YouTube, CapCut, Adobe Premiere, Adobe Premiere Pro, Procreate, Pinterest, Facebook, Logo Design, Strategy, PowerPoint Design
品牌策略师|形象设计师| UI/UX设计师
2020 - PRESENT
Freelance
- 进行广泛的市场调查,以确定客户的行为, market trends, 合适的营销渠道, 客户人口统计, psychographics, 竞争对手分析.
- 与工作室和其他自由创意人员合作,提供解决方案,如网站架构设计, UX direction, 为电子商务领域的客户提供产品策略, SaaS development, and other industries.
- 进行市场分析, including competitors, industry, and user analysis, 通过推荐品牌定位,开发并帮助品牌实施战略品牌, 品牌语言与声音, keywords, 功能机会和框架.
- 设计以结果为导向的电子商务商店, landing pages, portfolios, 以及使用Shopify的企业网站, Webflow, 和WordPress按照品牌准则, user personas, market research, and user flow.
- 优化和重新设计网站和应用程序,提高品牌的转化率, 满足特定的成功kpi, 并放大数字产品的整体视觉冲击力.
- 构建可用性指南和测试, user flow diagrams, 将UX线框图转换为UI设计,以原型和模型的形式呈现, 并致力于性能优化, 最小化加载时间,改善用户体验.
- 运用有创意的营销策略策划品牌广告活动, copywriting, art direction, 以及创意方向.
- 制定数字营销策略,使品牌在社交媒体上脱颖而出, 尤其是在广告和内容创作方面.
- 将策略转化为身份设计, specifically logo, typography, colors, icons photography, illustrations, patterns, marketing collaterals, website and app UI/UX, product packaging, environmental design, 以及其他品牌应用.
- 提供易于理解和全面的品牌风格指南,帮助利益相关者和设计师在所有接触点保持品牌形象的一致性.
技术:Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe体验设计(XD), Adobe Creative Suite, Adobe InDesign, Figma, Webflow, Notion, Google Drive, Microsoft PowerPoint, Milanote, Pinterest, Squarespace, Zoom, Visual Design, B2B, Presentation Design, Design Systems, Marketing Design, Print Design, 数字营销设计, Business Card Design, Social Media Design, Web Design, Trade Shows, Data Analytics, Digital Drawing, User Interface (UI), Fashion & Beauty, Pitch Decks, 响应式网页设计(RWD), Mobile UX, 转化率优化(CRO), Digital Layout, PowerPoint Design, eCommerce UX, Visual Art, 数码产品设计, Web Architecture, B2C, 直接对消费者(D2C), 软件即服务(SaaS), Web UX Design, Miro, 企业对企业(B2B), UI Principles, Corporate Websites, Web Design Principles, Blogs, eCommerce UI, Online Marketing, 营销活动设计, Marketing, Visual Assets, B2C Marketing, 营销宣传品开发, Strategy, Google Slides, Illustrator CC, Digital Advertising, Paid Advertising, Facebook Ads, Instagram Ads, Google Ads, Advertising, Digital Ad Design, Mobile Advertising, Banner Ads, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), User Testing, Usertesting.com, Website Builders, 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Social Networks, Web UI Design, Banner Design, Email Templates, eCommerce Web Design, A/B Testing, Web, CSS, HTML, User Flows, Enterprise SaaS, Customer Journeys, Color Theory, Style Guides, Apple Keynote, Infographics, Keynote Templates, Production, Clean Design, Company Naming, Tone of Voice, Brand Books, Imagery, Consumer Branding, Healthcare, Mobile First, Digital Design, Video Editing, Mood Board Design, Presentations, Image Retouching, Startups, Color Palettes, Architectural Design, Environmental Design
Graphic Designer
2014 - 2020
Freelance
- 为产品插图创建各种图形和布局, company logos, 使用Adobe Photoshop和Illustrator等软件进行海报设计.
- 让客户了解最新情况, 听取反馈并采取行动, 并解释了图形设计决策背后的基本原理.
- Developed concepts, graphics, and layouts, 包括决定字体, images, readability, and readers’ needs.
- 通过设计艺术安排的例子来说明概念, size, type, 然后做造型,然后提交审批.
- 与外部印刷商或生产团队保持联系,以确保在截止日期前完成,并确保印刷或呈现最高质量的材料.
技术:Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint, Visual Design, Presentation Design, Marketing Design, 数字营销设计, Business Card Design, Social Media Design, Web Design, Motion Graphics, 2D Animation, Digital Drawing, Digital Art, Fashion & Beauty, Template Design, Digital Layout, PowerPoint Design, Visual Art, 数码产品设计, Web Architecture, eCommerce UI, Online Marketing, 营销活动设计, Visual Assets, 营销宣传品开发, Google Slides, Illustrator CC, Digital Advertising, Paid Advertising, Facebook Ads, Instagram Ads, Google Ads, Advertising, Digital Ad Design, Mobile Advertising, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Web UI Design, Banner Design, Email Templates, eCommerce Web Design, A/B Testing, Color Theory, Style Guides, Apple Keynote, Infographics, Keynote Templates, Clean Design, Company Naming, Tone of Voice, Brand Books, Imagery, Consumer Branding, Mobile First, 转化率优化(CRO), Digital Design, Video Editing, Mood Board Design, Presentations, Image Retouching, Startups, Color Palettes, Environmental Design
Creative Director
2019 - 2019
CollabUX Web解决方案
- 深入分析项目需求和用户需求,设计信息架构, 概述站点/应用程序的结构和内容组织.
- 开发线框图和模型,以可视化用户界面(UI)和用户体验,并集成第三方api (e).g.(支付网关、社交媒体和分析工具),以增强功能.
- 领导一个平面设计师团队, artists, 为Ayala Corporation等客户设计和开发网站UI/UX设计和营销抵押品, SM Investments, and BDO Unibank.
- 监督团队从概念化到执行网站UI设计的工作, usability testing, user flow diagrams, 以及圣托马斯黎加斯比大学的网站出版.
- 开发创新的战略和价值主张,如kpi来衡量成功.
- 通过用户和市场调研,在UI/UX设计中实施以人为中心的策略.
- 为视频制作中使用的动画和动态图形创建故事板和图像序列,以便与高管沟通想法和策略, stakeholders, and clients.
- 在社交媒体和实体活动中领导客户品牌形象的概念规划和战略实施.
- 监督所有的创意和输出,以呈现给经理,主管和利益相关者.
- 设计用户体验工作流程和原型,促进团队的头脑风暴会议.
技术:Adobe Illustrator, Adobe Photoshop, Adobe体验设计(XD), Figma, Notion, Google Drive, Squarespace, WordPress, WiX, Visual Design, B2B, Design Systems, Marketing Design, Print Design, 数字营销设计, Business Card Design, Social Media Design, Web Design, Storyboarding, Motion Graphics, 2D Animation, UX Direction, UX Analysis, Data Analytics, Product Design, User Paths, User Interface (UI), Pitch Decks, 响应式网页设计(RWD), Web Components, Template Design, Mobile UX, 转化率优化(CRO), Digital Layout, PowerPoint Design, eCommerce UX, Visual Art, 数码产品设计, Web Architecture, 软件即服务(SaaS), 企业对企业(B2B), UI Principles, Corporate Websites, Web Design Principles, Blogs, eCommerce UI, 营销活动设计, Marketing, Visual Assets, B2C Marketing, 营销宣传品开发, Strategy, Illustrator CC, Digital Advertising, Instagram Ads, Advertising, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, Design Leadership, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), Website Builders, 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Social Networks, Web UI Design, Banner Design, Email Templates, Asana, A/B Testing, Web, CSS, HTML, User Flows, Enterprise SaaS, Customer Journeys, Color Theory, Apple Keynote, Infographics, Keynote Templates, Production, Clean Design, Tone of Voice, Brand Books, Imagery, Consumer Branding, Healthcare, Mobile First, Digital Design, Mood Board Design, Presentations, Startups, Architectural Design
EOI Digital
- 管理一个多职能团队,开发创意和高效的广告概念, 从设计趋势研究、概念构思到实施.
- 为Netflix等客户设计和指导数字和印刷广告, Spotify, ING Bank, Samsung, Nestlé, Unilever, TikTok, Toyota, Adidas, H&M、快乐蜂食品公司、银联银行、宿务太平洋航空公司和圣米格尔公司.
- 直接与创意总监合作,为动画制作故事板和图像序列, 2D和3D运动图形, 电视广告, print materials, digital content, 动画网络广告.
- 协助团队会议,并为客户实施策略,利用有效的广告设计,在四个月内平均提高57%的销售投资回报率.
技术:Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Google Drive, Google Meet, Notion, Visual Design, B2B, Design Systems, Marketing Design, Print Design, 数字营销设计, Business Card Design, Social Media Design, Web Design, Trade Shows, Storyboarding, Motion Graphics, 2D Animation, UX Direction, UX Analysis, Data Analytics, Product Design, Digital Drawing, Digital Art, 3D Animation, 3D Modeling, User Interface (UI), Fashion & Beauty, Pitch Decks, 响应式网页设计(RWD), Template Design, Mobile UX, Digital Layout, PowerPoint Design, eCommerce UX, Visual Art, 数码产品设计, 企业对企业(B2B), UI Principles, Corporate Websites, Web Design Principles, Blogs, eCommerce UI, 营销活动设计, Marketing, Visual Assets, B2C Marketing, 营销宣传品开发, Strategy, Google Slides, Illustrator CC, Digital Advertising, Paid Advertising, Facebook Ads, Instagram Ads, Google Ads, Advertising, Digital Ad Design, Mobile Advertising, Banner Ads, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, Design Leadership, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), Website Builders, 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Social Networks, Banner Design, Email Templates, Asana, eCommerce Web Design, A/B Testing, Web, CSS, HTML, User Flows, Customer Journeys, Color Theory, Style Guides, Apple Keynote, Infographics, Keynote Templates, Production, Clean Design, Tone of Voice, Imagery, Consumer Branding, Healthcare, Mobile First, 转化率优化(CRO), Digital Design, Video Editing, Mood Board Design, Presentations, Image Retouching, Startups, Color Palettes
Graphic Designer
2018 - 2018
EOI Digital
- 为营销和附属材料设计图形资产, 包括社交媒体帖子, packaging, campaign posters, 为银联等大客户印制促销品等, TikTok, and Netflix.
- 创作插图和数字艺术,用于广告和视觉传播.
- 通过创新的想法和应用,帮助将战略转化为设计.
技术:Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Meet, Visual Design, Design Systems, Print Design, 数字营销设计, Business Card Design, Social Media Design, Motion Graphics, 2D Animation, Digital Drawing, Digital Art, 3D Animation, 3D Modeling, Template Design, Digital Layout, PowerPoint Design, Visual Art, 营销活动设计, Visual Assets, 营销宣传品开发, Illustrator CC, Instagram Ads, Advertising, Instagram, Facebook, Graphic Design, Print, Website Builders, Collateral Design, Adobe Suite, Photo Editors, Social Networks, Banner Design, Asana, eCommerce Web Design, Color Theory, Production, Digital Design, Video Editing, Mood Board Design, Image Retouching, Startups, Color Palettes